Air purifier business shines with increasing pollution, the market has crossed 500 crores in the country

Photo:XIAOMI

Air purifier business shines with increasing pollution

New Delhi. Room air purifier companies have seen a huge jump in sales amid rising pollution levels in Delhi and its surrounding areas. Like last year, this year also post Diwali sales of air purifiers Manufacturers expect their sales to increase after Diwali this year also. Meanwhile, the air purifier business in the country has crossed Rs 500 crore.

North India including Delhi-NCR accounts for three-fourth of the total sales of this product. With the introduction of new models this season, air purifier companies are claiming protection not only from poor air quality but also against the threat of SARS-CoV-2 virus.

Margin R Shroff, Managing Director and Chief Executive Officer, Eureka Forbes, said, “We are confident that our new range of products will capture a significant market share during 2021. More importantly, they will help thousands of households across the country need much more. Relief will come.

Without giving figures, he said the company’s sales in this category have increased by 30 per cent as compared to last year. Mahesh Gupta, Founder and Chairman, Kent RO said that the company has already seen an increase in sales this season as compared to last year and expects the momentum to continue till the end of winter.

He said that earlier 70 percent of Kent air purifiers were sold in Delhi NCR, but this year their demand has increased from other cities as well. Air pollution in Delhi is near critical level. In view of this, the Delhi government on Saturday announced several emergency measures, including the closure of schools for a week.

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