PVR inks a unique deal with SS Rajamouli will henceforth be known as PVRRR

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PVR inks a unique deal with SS Rajamouli

One of the most successful filmmakers of Indian cinema – SS Rajamouli and the country’s largest multiplex PVR have made a unique and first collaboration for the much awaited action drama ‘RRR’ featuring Ram Charan, NTR Jr, Ajay Devgn and Alia Bhatt. For the first time in the history of world cinema, the largest multiplex chain operator – PVR has decided to change its brand identity and logo to the name of the film ‘RRR’. Henceforth PVR will be called ‘PVRRR’. Announcing the same, filmmakers SS Rajamouli and Ajay Bijli – Chairman and Managing Director PVR Ltd. have unveiled the new ‘PVRRR’ logo in front of the media and talked about this unique film association.

Following the unveiling of the logo, the PVR team has launched a special ‘PVRRR Promo’, which will be showcased at all PVR multiplex chains across the country. It was a huge surprise for the media as they got to see a special teaser of India’s biggest action drama ‘RRR’. Speaking on the initiative, Ajay Bijli, Chairman and Managing Director, PVR Ltd. said, “RRR is one of the biggest, most expensive and most awaited films of 2022. We are proud to be associated with this big film directed by SS Rajamouli and considered a game-changer in the film business. I am sure this initiative will be able to generate good buzz for ‘RRR’ and generate tremendous excitement among the film buffs.”

SS Rajamouli said, “I am really happy that theaters are reopening as I believe the magic of cinema is really enjoyed in theatres. We are delighted that ‘RRR’ will hit the theaters in January next year and what better way to associate with PVR than to announce it which is now PVRRR.”

Set in pre-independence India, the film is a fictional tale on the youthful days of famous freedom fighters, Komaram Bheem and Alluri Sitaramaraju. This multi-starrer stars Ajay Devgn and Alia Bhatt along with Ram Charan, NTR Jr. The project is directed by SS Rajamouli, who was also the mastermind of the record-breaking Baahubali series.

‘RRR’ will release on worldwide screens on January 7, 2022.

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